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Over the course of a few years, Google has made a number of remarks and remarks for AdWords. As we know, these changes are emphasized by enhanced mobile campaigns, SERPs, local search ads, Google Maps, location-related ad spreads, and much more, and 2016 is no different.

This year's holiday season has almost reached its peak. It is high time to take the time to sync with Google AdWords to strengthen the foundation of your hotel business. Particularly independent and mid-size hospitality players need to take advantage of this opportunity and therefore target their advertisers. After all, the best thing to do in business is to take advantage of certain AdWords features to ensure that your sales and marketing campaigns are maximized.

Here are five of AdWords features that hosts can take advantage of during this holiday season:

Call-only campaigns

Google released its Call-only campaign in February last year. From a hospitality standpoint, she was increasingly trying to take advantage of potential customers by calling the hotel's phone number immediately. This campaign may not be suitable for all hotels, but it is a great opportunity for those who want to make as much revenue as possible in the 2016-17 Christmas and New Year season.

These single-call ads can highlight the hotel's description and comfort. There, you can call the ad header by the frontline phone number with the "Call" button. This would make it easy to call future guests by simply clicking on the ad. Ads like these show that they can be used to call mobile devices, so you can come up with a new bidding strategy!

Audience / Prospective Refocusing

Vacation vacations are rarely a one-time site visit. Potential guests and guests love to review their target hotel (or destination area) to see package deals, packages, and win prices repeatedly. Sometimes they sign in and take time to think.

Next time, when a visitor enters the network and starts on a search engine, the advertiser can easily reset them to complete them again. The AdWords audience tab helps you do just that. Here you can reorganize people who visit the site and increase it by a certain percentage that fits your bid campaign.

Structured portions

Structured portions are useful add-ons in AdWords campaigns. This feature helps advertisers learn more about hotel rooms, services and amenities. With structured parts, the source can list certain brands and potential customers can read the list to recognize the hotel brands they want to book during the holiday season.

Another powerful way to provide useful pieces of information is to attract potential customers.

Offline conversion tracking

This practice is useful for advertisers who want to start the sales process through the hotel website.

Another good example is the OTA or online travel agent website. Guests choose to fill out a consultation form during the holiday season and the destination of their choice. This is a pre-requisite action and the actual booking process can be moved offline if the CRM system like Sales Force is linked to the background.

The steps to track Google offline conversion are here. The CRM system can record all queries generated by a PPC campaign after passing a unique identifier on paid URLs. When finished handling and updating them, these records are extracted from the CRM system and uploaded to your AdWords account, which is used to merge performance data with a campaign and ad groups.

This shows the sales performance in terms of actual revenue.

Hotel Ad Scheduling

As a host, you should learn the behavior of the guests. To do the same, you should understand the peak times your future hotel is looking for. This will allow you to manage your budgets effectively.

Honestly, holiday travelers are looking for lunch, sunset, or weekends. Know your market habits and budget accordingly. Only during the holiday season will you get the maximum profit from the market.

In addition to the above, Google AdWords also offers an integrated call tracking solution. You can use this feature with others to track all incoming calls and for your hotel's holiday advertising campaigns. By rotating this exercise, you can easily reach people who are ready to book a hotel like yours during the holiday season.

Where your guests are. Happy Holidays!

Occasionally, an accident occurs. You will find where that dreamy vacation you are planning is going to be canceled. The fee or penalty for canceling a hotel you never thought would look like a reality. You are within the 48 hour hotel cancellation policy. You are happy to pick up the phone to cancel many of the bookings you have booked. The sensation of wasting hard money on this trip darkens your mood. But, hold that phone for a minute, it may be a better solution.

Cancellation fees can range anywhere from $ 10 to $ 100. The average fee is around $ 25. In addition, many hotels, especially during peak seasons or special events, will pay the first night's room rate as a penalty. Cancellation fees typically start 48 hours and 7 days before your arrival due to some unexpected event, but you have to pay extra money for a hotel stay that you will never enjoy.

Here is a technique for avoiding punishments and penalties that I have used more than once. If you find the hotel to be canceled, call the hotel and change the reservation entry date so that this date will be quite distant in the future, within the date of cancellation. For example, if the original reservation arrives on October 15 and if the cut-off date is to be canceled on October 13, call the hotel and change it to arrive on October 25. Then wait a day or two and then call and cancel your reservation. Now that you are in violation of the cutoff date, you can cancel your reservation at no charge.

Are there situations in which this technique will not work? There are a few to be sure. For very popular special events, such as Bike Week in Daytona Beach, Florida, booked a month or one year in advance, hotels will not be able to make changes to their original reservation. Also, prepaid hotel rates almost always require change rates, as there are more administrative efforts to change the pre-booking. The change fee can cost as much as the cancellation rate. But in general, for most bookings, you can change your arrival date in the future, without paying any cancellation fees.

However, it is a good idea to read the cancellation policy before making any hotel reservation. The website you use to reserve your reservation should clearly show the cancellation policy to review before requesting your credit card information. Keep in mind that the vast majority of hotels have very weak cancellation policies. For example, the check-in time is 4:30 pm, which is a very common cancellation time. If a hotel does not have a policy to meet your needs, it is likely that down the street the hotel will have a lighter policy.

The travel accommodation for travelers is a hotel. Budget conscious travelers prefer to stay in budget hotels. For the same budget, you can stay in a luxury hotel in the star category, if you get a hotel reservation in the coming months. Dubai, UK, New York and most visited tourist destination hotels are very expensive. This is only an advanced booking that can help you get the cheapest deals.

Cheap hotel search is feasible online, especially on the travel portal. If you are traveling to a specific destination, say Dubai, you will know a lot about Dubai hotels. And if you are a regular guest at one of the Dubai hotels, you can visit the corporate site of that particular hotel and make your reservation. Today, almost all luxury hotels have their own online business sites that facilitate online booking by advertising on package stays at the same time to attract the visitor. The Travel Portal has a database of cheap hotels, luxury hotels, star hotels, etc. with pictures and other details. The website visitor can make a pictorial visit to the rooms, facilities, rates, exchange of packages, etc., and thus make decisions.

The UK has several educational centers, including business establishments. And you can enjoy the beauty of the many exotic locations and buildings in the UK. Finding hotels in the UK within the online budget can be done online. Do not wait for last minute bookings or book after arrival. You may not get a hotel for your hotel and spend it outside of your budget limits. Plus, 100% of most hotels in the UK visit door to door when booking. So don't take any risk!

The Internet has made it easy for everyone to book a vacation in your home. You can easily book your flight tickets, vacation rooms and other holiday services with a mouse. If you are using a holiday booking portal, you need to keep a few things in mind. Here are some tips:

Shop around

If you plan to book your vacation through an online portal, you should search the internet properly and extensively. Different companies are offering the service. You should be aware of the different options available on the Internet. Check the reviews of different companies on the Internet before choosing a holiday booking portal.

Check rates

Vacation rentals may charge you more when operating fees are calculated at the final price. The distribution of rates can be found on some websites. So, before you book your rental, you should check the fees correctly. Some companies do not have transparency of rates when it comes to booking rental accommodation. You may need to pay the same fees for booking a rental home for a short or longer term. So make sure you choose the right booking portal and pay the real fee.

Consult the cancellation policy

It is very important to check the cancellation policy of the company before booking your rental home. You may not be able to completely cancel the money, but you need to consider certain parameters when you are in this situation. Check the company return policy. The company should have a flexible refund policy so that you can easily communicate with them beforehand if necessary.

Check rates often

You need to visit your favorite travel booking sites. You can pull off a sharp. Rates change within a few hours. If you are a regular visitor to different registration portals, log on to the Internet.

Contact experts

It is important to make contact with travel routes to make your trip safe. A travel agent can help you do the wrong thing before or during the trip. They can help in an emergency, especially if you are traveling abroad. Travel agents can book directly with travel companies; so you don't have to work with a third party service. A travel agency can help you save money by buying cheap flights and accommodation.

Choose flexible dates

If you want to save money when booking through an online portal, choose flexible flight and accommodation booking dates. You can save money by keeping your travel dates flexible. You can also save your money by making your stay longer than usual. Always check for a three-night stay, as most hotels offer a better rate when booking three or more nights than booking a night or two.

All of the above tips can help you in your holiday booking. You should know the different listing sites, their rates, and the policies and incentives for a particular listing.

Serviced apartments are basically fully-furnished apartments for public and short-term stays. There are many home-based services and amenities for guests and they are at the same rental price.

These types of apartments provide the hotel with the usual hotel services and amenities, but with comfort, space and intimacy at home. Traveling somewhere is like feeling at home.

What can you expect from a one-bedroom apartment?

• Dishwasher, kitchen complete with dryer

• One or more individual rooms designated as sleeping areas

• Living space

• Toilets with all amenities

• Television

• Wifi

• Newest room technology

• All resources such as water, including electricity

• Weekly or daily cleaning service

The apartments that provide the service are little known and are used outside the corporate business sector. Online booking sites are mostly used as an option for booking and not under a special category. These types of apartments offer visitors a home-like facility, giving guests a personal feeling of being at home. In addition to the aforementioned facilities, gym, restaurant, meeting and hotel service should also be included in order to make your accommodation comfortable.

This sector has an impact on leisure travel, as travelers are the cheapest and best alternative to high-cost hotels. They are treated as an economic stay for family trips. These can provide you with all the home facilities and entertainment that will enable you to live like an outdoors person.

types:

Furnished apartments:

These are typically apartments built in a building. There may or may not be an employee on site. The operator can provide the keys to reach guests or even provide access to the keys via mobile phones. The guest can access the 24-hour support service.

Aparthotel:

These are the apartments you can see in a dedicated building. These apartments offer hotels such as 24-hour reception services.

Corporate Housing:

It is a fully furnished house, available for rent or rent for a specific period of time. These types of accommodation provide visitors with a traditional lifestyle, cooking, relaxing and organizing as they wish.

Traveling is always a nightmare for many. As a current traveler, you need to know how to travel peacefully for a nice holiday. This means you need to know how to pack your luggage without worrying about making your mobility available. Gadgets help us a lot, and for some of us this is necessary, but what happens when the Internet connection is limited or not? For this reason, I will find some in life that will help you travel easily by land, sea or air.

Clothing clothes

Instead of folding clothes, throw them in long tubes. This will not only help prevent crises, but will allow you to pack a lot more luggage as clothing stores take up less room.

Advice: Socks can be rotated in balls and placed inside shoes to save more space.

digitize

Create digital backups of all the important documents you need for your trip, passports, booking confirmations, boarding passes, etc.

adapter

Pack a multi-charge adapter instead of the different chargers for all your devices. If traveling abroad, pack the extension cord using a foreign plug adapter to turn on several things.

Tip: Most modern TVs have USB ports on the back, which is essential if you forget to plug in your charger.

Check WI-FI

Spend some time looking for WI-FI sites and free WI-FI sites before you leave. This way, you can always go online if your hotel or cabin doesn't have WI-FI or charge a lot.

Passwords

Before you leave, use Foursquare for all the Wi-Fi hotspots you will find. People constantly list passwords on trips like these, which make your life so much easier.

Reservations

When booking online, whether it's a flight, cruise, hotel or something else, clear your browser cache or use an anonymous browser window. Booking sites will often raise prices if you have been before.

Credit card

If you are traveling internationally or are away from home for a long time, call your credit card company and let us know. That way, they don't think your card was stolen and won't cancel it.

If you follow these tips, you can hinder your journey and enjoy your vacation.

Whether it's a special anniversary, birthday, honeymoon or a night out, it's a great opportunity to do something wonderful with your partner. By booking accommodation in a luxury hotel, you can experience the romance and luxury of a very special hotel with your loved one.

The best boutique hotels in the best cities in the world will have you. To find the perfect hotel, use the famous hotel reservation service that specializes in luxury and boutique hotels.

Imagine checking with your loved one. Here's what you would expect from one of the best and most beautiful boutique hotels in the metropolis.

When you arrive, you will meet at the entrance by a friendly porter who arranges to carry your bags. The door is open and with a smile you will welcome her home. Inside, the stunning hotel is so beautifully decorated that it is beautifully decorated and sophisticated. The friendly concierge can easily enter you and take you to your room.

As you both open the door to your luxurious suite, you will see a wonderful space, decorated with muted and soothing colors. Next to the window are fresh flowers and fresh fruit on the table. There are some comfortable and beautiful and upholstered chairs and four huge beds in the bedroom complete with white linens, soft, cozy and very very large! The luxurious bathroom is top to bottom with thick towels, quality bathroom products and bright mirrors. Everywhere is clean, impeccable and has a fresh scent. If you are the first to use the room. At dinner, your table is perfectly located, comfortably lit and in an intimate corner of the restaurant. The server is professional, fast and polite. Food is out of this world. Everything tastes and looks beautiful.

It may seem like a description of a romantic TV movie, but it is actually what you would expect from a luxury hotel. To be described as a boutique hotel or luxury hotel, an establishment must meet very high standards in all areas of service, cleanliness and hospitality. All the details must be perfect and the hotel will show a unique level of style, design and atmosphere. Everything about it will be of a higher class.

As you travel, why would you choose a more famous establishment for you and your loved one? They are very well deserved, and will help you provide the best accommodations in a boutique hotel, while booking a luxury stay at the best service. You can spend quality time together and enjoy the most. special romantic times in the lap of luxury. You will both live the vacation of a lifetime, spend more time exploring the city, and return home feeling refreshed and wonderful after experiencing all that luxury. In fact, you will both want to go back in time and time again.

Istanbul is a wonderful and interesting city to visit. With its many historical and beautiful landmarks, Istanbul has always been a favorite tourist destination over the years. Most visitors are confused about which of the hundreds of hotels in Istanbul to choose from. The key factors that a visitor will find in an accommodation are reasonable prices, good location, good service and, of course, cleanliness. Hundreds of reviews from past visitors and visitors, below are 5 hotels to choose from

Esans Hotel

Esans Hotel is located in the beautiful area of ​​Old City Sultanahmet, Istanbul. tourist, commercial and cultural center. This renovated Ottoman palace dating back to the 20th century is just a stone's throw from the city center and from Istanbul's famous tourist attractions such as Aya Sofya, Lady Hürrem Baths, Santa Sophia and Topkapi Palace. Guests can cruise through the Bosphorus and sail around Seraglio Point to the Princess & # 39; Büyükada Island

The Esans Hotel is equipped with stylish amenities such as public Internet access areas, car parks, chalet parking, airport transfer and 24-hour service. Guests can head out to the terrace and enjoy a panoramic view of the 180-degree Bosphorus Sea, Hagia Sophia and Prince's Islands. Their staff are always smiling, organizing activities and never meeting the demands of the guest.

Say & # 39; The hotel's hotel companions have always had a great location, cleanliness and friendly service. Enter this wonderful Istanbul hotel and enjoy its peaceful atmosphere with its original Ottoman style charm

White House Hotel Istanbul

Close to major cultural and historic pools, White House Hotel Istanbul offers affordable luxury accommodation. The White House Hotel is located at TopkapÄ ± Palace, Archeology Museum, Basilica Cistern, Hagia Sophia, Blue Mosque, Byzantine Hippodrome and Grand Bazaar.

Staff are always on hand to provide warm and professional attention to tourist information. They also offer car hire, airport transfers and babysitting, making it easy and relaxing to get to Istanbul. The hotel offers air conditioning, wireless Internet access, laundry service and concierge and work facilities. There is a bar and restaurant for wine and dinner

Over 1000 guests at White House Hotel have great things to say, location, cleanliness and wonderful staff. Enter this wonderful Istanbul hotel and experience authentic Turkish hospitality and memorable vacations.

Hotel Seraglio

In central Istanbul & # 39; located under the old city, Hotel Seraglio is an attractive 3-star boutique hotel in Istanbul's Sultanahmet district. Hotel Seraglio, a family café, is surrounded by numerous restaurants and souvenir shops, making it the perfect accommodation for your leisure in Istanbul.

Guests will be delighted with Istanbul & # 39; You will find many tourists on foot: Blue Mosque, Hagia Sophia, Topkapi Palace, Constantinople Hippodrome, Archeology Museum, Spice Bazaar and Main Bazaar.

This 3-star hotel offers 14 wonderful rooms, a currency exchange counter, a 24-hour reception, a small garden, a comfortable lounge, free parking, airport transfer and wireless internet access, ensuring guests a pleasant stay. It has laundry facilities, photocopying and fax services, and 24-hour room service. There is also a restaurant that offers a Turkish menu for breakfast, lunch and dinner.

Most guests talk very well about Hotel Seraglio, very friendly and friendly staff, clean clean bathroom and of course great location. Check in and this Istanbul hotel will make your stay in Istanbul a truly memorable trip

Basileus Hotel

The Basileus (Greek "king") hotel is a new 3-star hotel in the heart of Istanbul's old city Sultanahmet. The hotel facilitates this location on foot from Istanbul & # 39; s many famous and historic tourist attractions such as Basilica Cistern, Haghia Sophia, Blue Mosque, Grand Bazaar, Hippodrome, Topkapi Palace. Ham, the Turkish and Islamic Museum of Art, the Archeology Museum, as well as many Ottoman baths.

All rooms at the Basileus Hotel are equipped with air conditioning, refrigerator, cable / satellite TV, coffee / tea maker and wireless internet. Guests also have free parking and airport transfer and from the hotel. The staff are friendly and will help their guests with whatever they want and also give advice on where to go in the city. You will always be welcomed after a tiring day of visit.

Visitors to the area have not said anything wonderful about the Basileus Hotel, singing praises of its reasonable rates, good locations and friendly staff. Enter this wonderful Istanbul hotel and make sure you are treated like a king (or Basileus in Greek) during your holiday in Istanbul

Osmanhan Hotel

Located on the historic pavements of Akbiyik Street in Istanbul, the Osmanhan Hotel offers the glamor and luxury of an absolute Ottoman home. This friendly hotel is charmingly restored and conveniently located, surrounded by shops, architecture and outdoor cafes.

The hotel is 300 meters from Santa Sophia, Blue Mosque, Archeology Museum, Underground Cistern and Topkapi Palace. The Great Bazaar and Spice Market are 20 minutes away.

Guests are treated to an open-air buffet breakfast while admiring the breathtaking views of the boats passing through Marmara. The modern Osmanhan Hotel Istanbul has 7 air-conditioned rooms. It also has a TV, cable / satellite channels, refrigerator, tea and coffee making facilities and a minibar and safe. The hotel services include babysitting, laundry, currency exchange, luggage storage and free internet connection.

Cheerful staff, clean comfortable rooms and a wonderful breakfast are the only comments from previous guests at the Osmanhan Hotel. Enter and explore this wonderful and mystical Istanbul hotel and create unforgettable memories that will last you a lifetime.

The past year has seen a rapid transformation in online hospitality. With the rapid presence of online travel agencies, growing mobile space, increasing social media footprint and corporate channels, travelers have more opportunities than ever to research and book travel accommodation.

By now, most businesses have come to recognize that social media is a part of their marketing strategy. The new digital advertising medium found in the travel and tourism industry is rapidly emerging. According to a report, 30% of travelers use the hotel's social media page to post feeds or news about their experiences at a particular hotel!

Visual appeal makes immediate decisions. Images create emotions, and emotions are the strongest force to persuade people to make decisions. Hotel photography gives the first impression of ownership. These days, the photos on the hotel's website or social media pages have a direct impact on the basis of the business. Now that everyone is armed with a DSLR or smart phone, it is even more important to stand out from the crowd. However, it is important that the quality, quantity, and content of hotel photos influence the specific emotions that your marketing strategy wants.

According to 2011 statistics, 75% of travelers in Europe visited about 4-7 hotel websites before making their choice. This means that after pricing, which remains a major factor, these are attractive hotel photos for travelers. Another survey says that about 26% tune into the hotel social media page for hotel photos and otherwise are responsible for the decision to book a particular hotel.

But a useful and competent hotel marketing agency will tell you that having great photos on your site is not enough. In addition, they must be updated and regularly monitored. Professional hotel photography is an investment and shows a managerial attitude. If a host respects his / her respect by investing and promoting his / her business with a professional approach, the client would not risk losing their money by making a hotel that lacks presentation, if the next hotel is just a click away.

The latest in the world of digital media, Instagram is an online photo sharing and social media site that allows people to share photos in a fun way. With the acquisition of $ 1.2 billion and more than 90 million active users in January 2013, Instagram has become a platform for attention. Destinations, hotels and restaurants are increasingly using the power of this favorite mass channel.

Travel blogs are very helpful when it comes to planning a vacation. They have a touch of professionalism in every detail they offer. They still have an informal and personal feeling in the experiences they share. However, not all travel blogs are worth reading. A few have upgraded their content, becoming a few guides.

There are a few features that make the best travel blog. We've listed the most noted features that you can use to make your choice.

1. Engage Content –

It seems obvious; however, it is a tough criterion to meet. Content must be creative, informative and original. It should be different too. If your blogs offer the same content that other blogs and travel websites have to offer, they will move on. Content should cover a variety of topics, including travel tips, travel experiences, news and travel technology.

2. Updated –

The tourism industry is time sensitive and so the information goes regularly. For this reason, it is important to review and update the information on your site from time to time to keep up with the latest changes. Includes pricing, sightseeing, tourist programs and information on likes. Make sure you check the information you post on your blog. Not only that, they are great blogs that regularly add fresh content.

3. Lots of links –

Whether you are connecting to airline booking sites, hotel websites or comparison sites, it is highly recommended that you include them in the text. Readers can learn more about travel by clicking on a link.

4. Photos and videos –

Media files such as photos and videos support your content; what make up your blog. Travel destination photos, culinary delights and personal hobbies allow readers to plan a vacation based on your experiences. It also attracts readers to the end of your blog.

5. Content Created by the Reader –

Readers will also gain insight and specific insights into travel tips that will make your blog more engaging. In fact, other travelers ’true shared experiences add a touch of originality to your blog.

6. Maps –

In addition to discussion forums and photo albums, some destination maps are always welcome. Maps are essential when traveling and it is best to print and use offline. You can also integrate it with Google Maps to put the traveler on the map on the trip.

7. Good blog design –

In an effort to create an engaging and engaging design, we often have blog templates and very messy and complicated designs. Choose an attractive and attractive design, but do not make it complicated.

8. Easy-to-use interface –

It should have an intuitive interface. Too much information should be done and pop-ups should be received before reading.

9. Mobile Compatibility

We live in the age of smartphones, so it is important that most travel blogs and websites are optimized for mobile platforms. If your blog does not load on mobile devices such as smartphones and tablets, readers may not revisit it.